Bladena: A Strong Patent Strategy Drives Global Wind Energy Innovation
Bladena’s simple yet ingenious solutions extend the lifespan of wind turbines, while the personalised patent counselling from Guardian IP Consulting ensures that these groundbreaking ideas are fully protected, thereby contributing to a sustainable future for renewable energy.
Even the most straightforward products often arise from complex and innovative thinking, yet their simplicity makes them vulnerable to being easily copied. This is why intellectual property rights (IPR) and patents are crucial in protecting such unique innovations and ensuring that developers like the Danish company Bladena can reap the benefits of their work. Bladena is revolutionising the wind turbine industry by extending the lifespan of wind turbine blades with innovative solutions safeguarded by strong IP protection, developed in close collaboration with Guardian IP Consulting.
Since its founding 13 years ago, Bladena has relied on Guardian IP Consulting for expert advice on securing patents for its groundbreaking products.
Without strong patents and protection, everything could be meaningless. Even the best inventions can be easily copied if they’re not well protected
Find Mølholt Jensen
CEO and CTO Bladena
For Bladena, their individualised approach sets Guardian apart as an intellectual property agency.
“Guardian offer fair pricing and tailor their services to match our needs as an SME,” he explains. This level of care ensures that Bladena does not pay for unnecessary services and can focus its resources on developing groundbreaking products.
In addition to expert advice, Bladena offers two main product lines: one focused on after-market services that extend the lifespan of existing wind turbines and another on new products that can be integrated into turbines from the start.
Among their most revolutionary innovations is D-String®, a remarkably simple string placed between the two shells of a wind turbine blade that prevents adhesive joints from weakening due to tension. This ingenious product significantly extends the lifespan of wind turbine blades. Guardian played a crucial role in securing the patent for D-String® by developing a comprehensive IPR strategy that focused on the product’s essential functionality rather than its design. Beyond the products themselves, it’s Mølholt Jensen’s ability to think outside the box and find new combinations to strengthen wind turbines that genuinely form the patent’s foundation. His approach and innovative thinking in reimagining familiar elements in new contexts are just as much a part of the patent as the product itself.
It’s always our goal to understand our clients’ business case and tailor their IP strategies so they get the maximum benefit from their innovations and IP investments. We believe in a close relationship between advisor and client because it gives us, as patent advisors, better insight into each client’s unique needs. That insight is essential to creating value for the client
Carsten Meyer
European Patent Attorney at Guardian
A Partnership Built on Trust and Long-Term Strategy
Guardian’s tailored approach and deep involvement in Bladena’s strategy have helped protect not just individual products but also the company’s long-term vision.
“For each patent, I receive a clear and simple overview that covers everything from strategy to timelines. This level of transparency and attention to detail is something I truly appreciate,” says Mølholt Jensen. He also points out that the personal contact between Guardian and the company is crucial in the ongoing collaboration. Mølholt Jensen places great importance on being able to discuss matters directly, whether through phone calls or in-person meetings, rather than relying solely on lengthy written documents. This approach allows for immediate clarification and ensures that decisions are made confidently.
Bladena’s partnership with Guardian goes beyond patent protection; it is a strategic alliance that enables Bladena to remain competitive in the rapidly evolving wind energy industry.
“Guardian thinks long-term and always focuses on what’s best for us in the future,” says Mølholt Jensen. Guardian’s experts regularly participate in Bladena’s strategy seminars, where they help identify weaknesses and opportunities to strengthen Bladena’s patent portfolio. This level of involvement ensures that Bladena’s IP strategy is reactive and proactive, preparing the company for future growth and challenges.
Bladena’s innovations, such as D-String®, are now setting new global standards for the durability and lifespan of wind turbines. Thanks to Guardian’s expertise, these innovations are fully protected, allowing Bladena to command higher prices and attract investors who trust the company’s IP foundation. This has helped Bladena grow and expand its global reach, providing the opportunity to devise new innovative solutions in the future. In an industry where sustainability is paramount, Bladena’s simple yet groundbreaking products lead the way, supported by a strategic, long-term partnership with Guardian IP Consulting.
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Please feel free to contact us. Guardian has one of Denmark’s largest and strongest teams of European Patent Attorneys and European Design Attorneys providing expertise in diverse technical fields. Reach out for us for a non-binding conversation.
Phone: +45 77 34 44 44
E-mail: mail@gipc.eu
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